How To Raise Awareness?
Lasting change begins when people understand why it matters.
EcoBB raises awareness by meeting Brazilians where they already are: at the checkout, in schools and neighbourhoods.
We keep the message simple and positive, and we show it through real people. Our goal isn’t to blame anyone. It’s to make the better choice clear, easy and familiar
In-store
Pilot launch events, posters at the checkout, staff who can explain the change, and a “bag reminder” sign at the entrance
Community leaders and associations
Neighborhood groups, waste picker cooperatives, local councils
Schools and universities
Workshops and student ambassadors
Billboards
Big, simple messages in places everyone sees, such as roadside billboards and city bus stops.
Television
Prime-time TV, to bring EcoBB into everyday conversation, ensuring every Brazilian knows our message
Social Media
We don't have to make it harder. We can take the information straight to you.
Instagram and TikTok
For young audiences.
For community and store updates. A Mobile Time and Opinion Box survey found it was the app Brazilians open most throughout the day, with 51% naming it the most used.
YouTube
For longer videos, such as factory tours and the “how it’s made” story.
For manufacturers, retailers and government partners.
QR Codes at the Till
We can put a QR code at every partner till, so that people can scan it while their shopping is being scanned. One scan leads to a short, friendly page that explains the initiative, shows how the bag works.
