The Irish Model as
Inspiration
Learning from Ireland. Inspiring change in Brazil.
Ireland provides an important example of how public policy can influence consumer behavior and encourage more sustainable shopping habits.
Inspired by this experience, our project explores how similar principles could support the transition towards reusable shopping bags in Brasil.
The Irish Experience
Evidence of Change
The introduction of the Plastic Bag Levy in 2002 helped reduce the consumption of disposable plastic bags and encouraged consumers to adopt reusable alternatives.
The Irish model has delivered impressive results: a significant drop
in plastic bag use and litter across the country.
Lessons for Brazil
Consider economic incentives and regulation
Offer durable reusable bags
Invest in consumer awareness
Track progress with ESG indicators
| Ireland | Brazil |
|---|---|
| Levy on disposable bags | Study economic incentives |
| Consumer behaviour change | Awareness campaigns |
| Study economic incentives | Local production |
| Environmental monitoring | Environmental monitoring |